Welcome to Ellie Handmades! After 13 years of thriving on Etsy, Ellie Handmades transitioned into a fully independent business on Shopify. I had the pleasure of crafting a branding suite that reflects her elegant style with a touch of girly charm, aligning perfectly with her beautiful, personalized embroidery outfits for first birthdays and special events.

Explore the Brand:

Main Logo

The primary logo features a delicate scalloped design paired with soft pastel tones and a bow detail, creating a timeless yet playful aesthetic.

Alternative Logos

The suite features versatile logo variations, thoughtfully designed for seamless use across various applications, including product stamping, packaging, social media, and other digital assets.

Color Palette

A soft and sophisticated palette of blush pink, baby blue, and muted neutrals conveys warmth and elegance while maintaining a youthful charm.

Typography

The brand pairs the classic and feminine Hello Paris font with the clean and approachable Forum typeface, ensuring versatility across print and web formats.

Why It Works

This cohesive branding suite sets the tone for Ellie Handmades' next chapter, creating a strong, recognizable identity that resonates with her target audience and showcases her years of craftsmanship.